Circle K Midwest Launches New Fresh Sandwich Line
NAPERVILLE, Ill. -- The Midwest Division of Circle K selected the Wakefield Sandwich Co., a wholly owned subsidiary of the Eby-Brown Co., as the manufacturer of its proprietary Fresh Sandwiches line. The fresh, never-frozen line of sandwiches, which includes both sub sandwiches and wedges, are now available in more than 380 Circle K stores and distributed by Eby-Brown.
"We are proud to have signed an exclusive production and distribution agreement with Circle K's Midwest Division, thereby capping a very successful year in which we integrated two divisions of Circle K into the Eby-Brown family of customers," stated Tom Wake, co-owner and co-president of Eby-Brown. "Fresh foods are the future of our industry, Eby-Brown is committed to fresh foods and we are gratified that a great company like Circle K has recognized our commitment."
The sandwich wedge products will be packaged in Wakefield's new, environmentally responsible cardboard cartons. By differentiating themselves from the typical plastic "factory manufactured" look, the enhanced packaging has proven to increase same-store sales by as much as 30 percent, according to the announcement.
Circle K is a division of Alimentation Couche-Tard Inc. The privately held Eby-Brown Co. LLC is one of the largest c-store distributors in the United States, providing consumer goods and other products to retailers.