Circle K Unveils Enhanced Web Site

PHOENIX -- Recognizing the need to reach the ever-expanding Internet audience, Circle K Stores' Arizona Region unveiled a new business-to-consumer Web site.

Designed by Logan Interactive, based here, the site will market the Circle K brand and serve as a tool for recruiting quality employees, the company said.

"Circle K is known for convenience, and we want to be as convenient as our 580 Arizona stores," said Larry Brueggemier, director of marketing for the Circle K Arizona Region.

Site visitors are greeted with a variety of animated Circle K logos, fun sound effects and colorful icons. On the site, visitors can locate stores, get lottery information, buy Circle K gift cards, link to local charities, print coupons and apply for a job at an Arizona Circle K.

"The result is an engaging Circle K experience for Web customers and an interactive tool for attracting and retaining great employees," said Brueggemier. " What else do you need?"

Logan Interactive is an interactive development firm serving small and mid-market businesses. The firm worked with design partner Fatbrain Creative, also based here, on the Circle K project. Fatbrain Creative is a full service ad agency providing creative services and campaign creation for a variety of local and regional clients.
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