OAKBROOK TERRACE, Ill. — Circle K rolled out a new candy from Ferrara Candy Co.’s Trolli line ahead of the competition and designed to complement the retailer's popular Polar Pop dispensed beverage program.
Trolli Sour Sippers, available in a blue raspberry flavor, are edible candy straws. Circle K received an exclusive launch window for the product, which commenced July 1 and will end at the end of this August when the SKU becomes available to other retailers.
During the exclusive launch window, Circle K is stocking the Trolli Sour Sippers on floorstands depicting a Polar Pop beverage and with other Trolli candies, including Trolli Sour Brite Bites and Trolli Sour Brite Crawlers.
"We know there is cross-purchase behavior between chewy candy and Polar Pop," Ferrara Candy Senior Brand Manager Allison Wyrwicz told Convenience Store News sister company Path to Purchase Institute. "Consumers seek novel ways to enjoy both products, so combining them via our new Trolli Sour Sippers, a sour chewy candy designed for sipping Polar Pop, made perfect sense.”
Ferrara launched a similar campaign in partnership with 7-Eleven, rolling out an exclusive Slurpee-inspired line of Trolli Sour Brite Crawlers back in June.
Click here to read more of the story from Convenience Store News sister company Path to Purchase Institute.