Coca-Cola Refreshes 'Share a Coke' Campaign
ATLANTA — Due to popular demand, The Coca-Cola Co. is bringing back its "Share a Coke" program under a new name starting in May.
"Share an ICE COLD Coke" is intended to be a reminder that nothing beats the summer heat quite like an ice-cold Coca-Cola, according to the company.
For the first time in the United States, the program will feature last names as well as first names on 20-ounce bottles across the Coca-Cola product portfolio. Additionally, this will be the first year that names appear on Coca-Cola Life and Cherry Coke in the U.S., joining Coca-Cola, Diet Coke and Coke Zero.
By introducing more names and more choices within the Coca-Cola portfolio of products, fans will have more opportunities than ever to share and enjoy any ice-cold Coke with family and friends, and savor summer moments together, the company said.
"We're excited to bring back 'Share a Coke' this year, refreshed with more names and now last names. By extending 'Share a Coke' across five Coca-Cola products, we're giving people more great tasting choices and ways to share and enjoy simple moments together this summer," said Stuart Kronauge, senior vice president, brand and strategic marketing, Coca-Cola North America. "A delicious, ice-cold Coca-Cola has always been perfect to quench fans' thirst during the summer heat."
Fans can once again visit ShareaCoke.com to purchase personalized eight-ounce glass bottles of Coca-Cola, Diet Coke and Coke Zero for any special person or occasion.
"'Share a Coke' has become a rite of summer over the past few years. Coke lovers have turned it into more than delicious, ice-cold refreshment, making 'Share a Coke' a way to create moments of togetherness with the people they care about," said Evan Holod, Coca-Cola brand director, Coca-Cola North America. "We know how much people love finding their names on Coca-Cola bottles, so this year we brought back names and added more names than ever. We're looking forward to following #shareacoke and seeing the amazing ways people across America will share their ice-cold Coke this summer."
Coca-Cola will bring a "Share an ICE COLD Coke" experience across the country this summer, customizing ice-cold Coca-Cola or Coke Zero 7.5-ounce mini cans at tour stops in 17 states. More information about the experiential tour will be available on ShareaCoke.com starting in May.
Limited-edition patriotic packaging will also return this summer. The special packages, which honor and celebrate the nation's service men and women and commemorate the company's partnership with the United Service Organizations (USO), feature the USO badge. Fans can purchase 16-ounce cans, mini cans, two-liter bottles and 12-ounce cans of Coca-Cola, Diet Coke and Coke Zero, and six-packs of eight-ounce glass bottles across the Coca-Cola portfolio.
Share a Coke was first introduced in Australia in 2011. Since then, The Coca-Cola Co. has expanded the program to more than 100 countries.