Coke Details Glaceau Distribution Plan

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Coke Details Glaceau Distribution Plan

09/04/2007
LOS ANGELES -- The Coca-Cola Co. said it has reached distribution agreements with its bottling partners and Glaceau distributors for its newly-acquired Glaceau brands.

Coca-Cola Enterprises (CCE), Coke's largest bottler, will carry all major package sizes and flavors of each Glaceau brand in most of its U.S. markets beginning Nov. 5, according to a Reuters report. Coca-Cola bottlers, representing 99 percent of Coke's U.S. bottler-delivered volume, also have signed on to distribute the Glaceau brands.

Current Glaceau distributors, including Big Geyser, Haralambos, Kalil, John Lenore & Co. and Honickman, will continue distributing the drinks in their territories as well. Retailers such as club stores and natural food stores will be managed directly by Coca-Cola North America's Glaceau unit, Reuters reported.

Coke purchased Glaceau, maker of vitaminwater and smartwater, for $4.1 billion in June in a bid to boost its position in the fast-growing market for noncarbonated drinks.

CCE said the purchase of Glaceau is not expected to have a significant impact on its 2007 results, but the company did note that beginning in 2008, the Glaceau acquisition will enhance the company's "ability to reach long-term growth objectives," Reuters said.