The Cold Facts on Eskimo Hut

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The Cold Facts on Eskimo Hut

06/14/2010
Holding Company: Hut Two Ltd.

Based in: Houston

First Eskimo Hut opened: Amarillo, Texas on Sept. 6, 1969

Current store count: 17 (10 corporately owned; seven franchised; three more franchise locations slated to open in the coming months; up to 10 total new stores are slated by years' end)

All stores currently located in: Texas

Top three Eskimo Snow Frozen Daiquiri flavors sold: Strawberry Daiquiri, Piña Colada, Margarita

Flavors available: 16, but they can be mixed for additional combinations

Average store size: 2,500 square feet

Percentage of stores with drive-thrus: 100 percent (some stores are strictly drive-thru)

Percentage of stores selling Eskimo Snow daiquiris: 100 percent

Percentage of sales per store made up by frozen daiquiris/drinks: 25 percent to 60 percent, depending on location.

Frozen daiquiris/drinks profit margin: 60 percent to 65 percent

Franchise fee for existing stores to brand as Eskimo Hut: $20,000

Next state expansion frontier: Florida