The donation came in time for National Jelly Bean Day on April 22nd. While usually a fun holiday for the brand, this year during such stressful times, Jelly Belly is hoping that something as simple as jelly beans can provide a small dose of positivity, a reason to smile, according to the company.
Kellogg Co.
Through its global Kellogg's Better Days purpose platform, Kellogg and its charitable funds have now donated more than $10 million in food and funds to global COVID-19 hunger relief efforts.
In total, the company's contributions are aiding the following organizations around the world: The Global FoodBanking Network, supporting food banks across Asia, Europe and Latin America; European Food Banks Federation, supporting food banks across Europe; Feeding America, supporting 200 food bank locations across the United States and Food Banks Canada, supporting 500 food banks across Canada.
In addition to corporate contributions, Kellogg is donating to organization on the front lines, including:
- No Kid Hungry: The organization will be making emergency grants to support local efforts like home delivered meals, pop-up meals programs, school and community pantries, backpack programs, and other steps to help reach children and families who lose access to meals.
- United Way of Metro Chicago: Kellogg's local partners at United Way of Metro Chicago and the Chicago Community Trust launched the Chicago Community COVID-19 Response Fund, which will help provide flexible resources to community-based organizations in Cook and DuPage counties that supply essential support to the households whose incomes are most impacted by coronavirus. Kellogg's donation will support access to emergency food and basic supplies, among other things.
- Northern Illinois Food Bank: As a presenting sponsor of the Food Bank's Foodie 5K, Kellogg's helped to pivot the event to a virtual race and raise critical funds to support the Food Bank’s operations during this time of increased need.
"Kellogg's has proudly donated over $10 million globally in food and funds to COVID-19 hunger relief efforts that are helping those most severely impacted by this pandemic, including organizations specifically supporting our Away From Home industry like No Kid Hungry," said Wendy Davidson, president, Kellogg's Away from Home. "Additionally, I've been heartened by our own team members showing a tremendous outpouring of support within their own communities during this unprecedented time."
MAPCO
MAPCO donated 2,400 N95 respirator masks to the Nashville Office of Emergency Management.
NECSEMA
The New England Convenience Store and Energy Marketers Association (NECSEMA) is donating gift bags, which were supposed to be handed out during the organization's annual c-store trade show last month. The annual show in Springfield, Mass., was postponed due to the coronavirus.
The gift bags will support homeless shelters, community groups, hospitals, first responders and nonprofits across the state of Massachusetts. In all, 210 bags will be distributed by seven c-store branches, including:
- Nouria Energy is donating bags of food to the United Way in Springfield.
- Global Partners is giving away bags at Berkshire Medical Center in Pittsfield.
- VERC Enterprises is donating bags to Our Fathers Shelter and Highland Baptist Church Food Pantry in Fitchburg.
- Energy North Group/Haffner's is donating bags to Bread and Roses in Lawrence and Emmaus Inc. in Haverhill.
- Colbea Enterprises is donating bags to the Fall River Police Department.
- Cumberland Farms will be distributing bags in Brockton.
- Yatco Energy will be distributing bags to the Worcester Food Bank.
"We are truly all in this together," NECSEMA Director Jonathan Shaer said. "During this difficult time, convenience stores are essential services where people can buy food, fuel, drinks and other items, while maintaining safe social distancing guidelines. Our hardworking employees are doing their part to keep stores safe, stocked and open, and these bags are a small contribution to help the communities we serve that are in need during this crisis."
PepsiCo
With the global health crisis driving school closures across the country, the PepsiCo Foundation launched the Give Meals, Give Hope initiative to help connect kids in need with critical food through a fundraising campaign with No Kid Hungry, a national campaign working to ensure every kid gets three meals a day during the pandemic and after, especially those in the hardest-hit communities.
PepsiCo is enlisting athletes including New York Giants running back Saquon Barkley, New York Yankees outfielder Aaron Judge and WNBA All-Star A'ja Wilson to rally communities to contribute to No Kid Hungry and spread the word about this important issue using #GiveMealsGiveHope hashtag. To double the support, PepsiCo matched $1 million in donations made at NoKidHungry.org/PepsiCoGives from April 13 through April 30.
Give Meals, Give Hope is one part of PepsiCo's more than $45 million effort to fight hunger and distribute 50 million meals globally amid the health crisis. In the U.S., PepsiCo is providing 20 million nutritious meals to communities in need through The PepsiCo Foundation's Food for Good program, the No Kid Hungry partnership, and a partnership with the Baylor Collaborative on Hunger and Poverty and USDA to reach rural students. In addition, PepsiCo has committed $3 million to support Team Rubicon's food delivery operations for partners Feeding America, Meals on Wheels, and others in 100 locations across the U.S.
"The massive scope of this issue calls for businesses, nonprofits and citizens to join forces," said Anne Fink, President of PepsiCo Foodservice. "Our Foodservice team works with thousands of schools so we're seeing firsthand the urgency to get kids the nourishment they need now more than ever. We're passionately committed to serving students and we urge everyone to give what they can to make an even bigger impact."
Pilot Co.
Pilot Co. donated $100,000 to St. Christopher Truckers Development and Relief Fund (SCF) to support professional drivers and their families during the COVID-19 pandemic.
Assistance from SCF may be in the form of direct payment to providers for household living expenses, such as rent/mortgage, utilities, vehicle payments and insurance. The fund also provides health and wellness programs for drivers, such as free vaccinations and smoking cessation assistance, with the aim toward preventing some medical illnesses and negative effects.
"Our country depends on professional drivers to keep our economy moving every day," said Jimmy Haslam, CEO of Pilot Co. "When professional drivers are in need, we want them to know they can depend on the help provided by the St. Christopher Fund. We must work together as an industry to ensure drivers have the resources they need to safely do their jobs, support their families and keep the supply chain moving. Despite these difficult and uncertain times, professional drivers continue to go above and beyond, and we are honored to do our part in supporting them with this donation."
Rutter's
Rutter's has partnered with the Pennsylvania Coalition Against Domestic Violence (PCADV) to help those in need during this pandemic. According to the PCADV, with many citizens forced to stay at home due to COVID-19, convenience stores are one of the few outlets where victims will have an opportunity to get the information they need and seek help.