Fritos, the flagship brand of PepsiCo's Frito-Lay division, is teaming up with Carry The Load, a nonprofit dedicated to providing active, meaningful ways to honor and celebrate the sacrifices made by our nation's heroes, to produce nearly 22 million specially marked bags to honor past and present heroes.
The number of bags is symbolic in that it represents the total members who have served in the American military throughout history, including active-duty, according to Frito-Lay.
"There are so many brave men and women who have answered the call to serve our country," said Sadira Furlow, vice president of marketing, Frito-Lay North America. "Paying tribute to these heroes is a longtime commitment for Frito-Lay, and we see this partnership with Carry The Load as an opportunity to inspire Americans to join us in honoring their sacrifice."
In addition to the specially marked bags and donation, Fritos is inviting consumers to join in its mission of honoring our country's heroic men and women. Now through July 12, consumers can take part in the movement by donating to the cause, posting a photo of their salute on social media using #FritosSalutes, or attending a local event that honors the nation's heroes.
To further its commitment, the brand will also donate $100,000 to Carry The Load to support its ongoing efforts.
The Hershey Co.
The Hershey Co. released its latest Shared Goodness Report, highlighting progress made on sustainability issues such as deforestation, sustainable cocoa sourcing and human rights.
Notable milestones highlighted in the report include:
- In 2018, the company nourished 316,837 children, which included producing and providing the vitamin-fortified snack ViVi to 57,700 schoolchildren in Côte d’Ivoire and Ghana. The company also launched The Heartwarming Project to help children create more meaningful connections with each other, reaching more than 6 million children through established partnerships.
- Last year, the company launched Cocoa For Good Strategy, a key component of the company’s Shared Business focus area. Hershey is set to meet its goal of 100 percent sustainable cocoa sourcing practices by the end of 2020, with 80 percent of Hershey cocoa certified and sustainably sourced.
- Hershey published a new Human Rights Policy in the first quarter of 2019 outlining its commitment to respect human rights throughout its value chain.
- The company is combating climate change by working to end deforestation, reduce its carbon footprint and water usage, eliminate waste and address challenges and risks resulting from climate change. Since 2017, the company has added two more zero waste to landfill sites.
- The Hershey Company announced a new enterprise wide Environmental Policy and committed to setting meaningful and ambitious greenhouse gas emission reduction goals as part of the Science Based Targets initiative.
- In 2018, Hershey pledged $1 million to construct an updated Hershey Community Center that will host youth afterschool programs, activities for seniors and civic programs. Over the last year, Hershey employees volunteered 133,600 hours and donated $10.9 million in cash and $9.7 million in products.
- Across Hershey’s U.S. salaried workforce, women earn 99 cents for every $1 men earn, compared to a national average of 85 cents. In 2018, Hershey was recognized for its progress, receiving its first ever ranking on Diversity Inc.’s 2018 Top 50 Companies.
"We are dedicated to doing well by doing good, and through our Shared Goodness Promise we are able to place a stronger focus on areas where we can have the biggest positive impact on consumers, communities and the planet," said Jeff King, senior director of global sustainability and social impact at Hershey. "Our progress in areas such as responsible cocoa sourcing and human rights shows the power of partnerships with experts and organizations for supporting sustainable change."
For more information on Hershey’s Shared Goodness Promise, click here.
Parker's
Parker's recently donated $25,000 to Savannah-Chatham County Public Schools as part of the company’s Fueling the Community charitable initiative, which donates a portion of the proceeds from gas sold on the first Wednesday of each month to area schools.