NACS SHOW REWIND: Fueling Customers' Expectations From the Pump to the StoreFifty percent of consumers will likely switch fuel stations if a competitor offers a significantly enhanced customer experience. Tillamook Country Smoker Enters Growth Phase With New OwnerInsignia acquires the meat snack company. Hyper-Competitive In 1996, a single H. E. Butt (H-E-B) grocery store began selling fuel in its parking lot in Midland, Texas, a mid-size market with a poulation of 300,000 that was well-served by traditional petroleum marketers such as Kent Oil Inc.