Competitive Watch: Redbox Lands at CVS Nationwide

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Competitive Watch: Redbox Lands at CVS Nationwide

08/05/2010

OAKBROOK TERRACE, Ill. -- Redbox DVD rental kiosks from Redbox Automated Retail LLC are coming to CVS/pharmacy locations nationwide, including Puerto Rico and Longs Drug locations in Hawaii, the company reported.

The national rollout follows a successful pilot program at select CVS/pharmacy locations, and will start this quarter with approximately 700 installations by the end of 2010. The rollout is expected to be completed by the end of 2011.

The agreement marks the first time that CVS/pharmacy will offer a DVD rental service to consumers and significantly expands Redbox's presence within the drug store channel.

Redbox is currently available at approximately 23,000 convenient locations nationwide and has served millions of consumers renting more than 880 million DVDs to date, according to the company.