Convenience Store News Announces Winners of 2019 Best New Products Awards
Susan Durtschi, Past Times Marketing
NEWARK, N.J. — The new age of convenience, driven by millennials and members of the Gen X and Gen Z generations, has shaped the new product trends in convenience stores.
Notable new products in this year’s Convenience Store News Best New Products Awards program include high protein/low carb snacks, lower sugar products, packaging designed for small-format stores, plant-based alternatives, and innovative foodservice offerings that are easy to prepare and consume on the go.
Consumers selected 29 products new to c-store shelves in the past year for recognition. Now in its 23nd year, the CSNews Best New Products Awards program recognizes and honors the marketers that introduced the most innovative, high-quality new products that meet consumers’ evolving needs.
Keto and paleo diet benefits and health claims abound in the mix of this year’s award winners. Many favorite and familiar brands have cleaned up their product lines to appeal to today’s customer base that demands healthier meal, beverage and snack choices. Functionality appeals to millennials and Gen Z consumers, as well as boomers, as they look for better-for-you food and snack choices.
Today’s label-reading consumers want to hear a positive “I feel good about my choice” message in regards to their food and beverage picks. They get engaged with a good story, too, whether in writing or visual. Appearance is everything in our Instagram world – especially if it says fresh and healthy.
Vibrant product colors dominate this year’s entries, as well as eye-catching packaging. Grab-and-go continues to be a key theme in most all of the products chosen as honorees.
In beverages, the move to more enhanced waters and juices is a key trend, and the latest trending flavor is lemonade. Bold and innovative flavors continue to be important across all categories.
This year also saw CBD (cannabidiol) products make an entrance onto c-store shelves and the excitement for this new category of goods is high.
Judging for the 2019 CSNewsBest New Products Awards was supervised by Past Times Marketing, a New York-based consumer research and product testing firm. Contest entries were rated and awarded points by consumers based on the criteria of taste, value, convenience, healthfulness, ingredients, preparation requirements, appearance and packaging.
Here are the products that indulged the senses, caught the eye and screamed convenience.
The 2019 Best New Products Awards winners are:
Alternative Snacks/Combo Packs:Duke's Shorty & Cheese – Conagra Brands
Alternative Snacks/Meat Snacks: Tillamook ZERO Sugar Beef Jerky – Tillamook Country Smoker
Alternative Snacks/Mixes: Coconut Snack Mixes – Sahale Snacks
Alternative Snacks/Protein Bars: EPIC Performance Bars – General Mills
Beer:Tecate Titanium – Heineken USA
Candy/Chocolate: Reese’s Outrageous Bars – The Hershey Co.