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the consumer mind
Inside the Consumer Mind

Convenience vs. Connection

7/18/2024

Whether it's at a grocery store, drugstore, fast-food restaurant or convenience store, self-checkout is becoming more and more common, aimed at helping customers move through the purchase process faster and helping retailers improve efficiency and reallocate labor. Nearly two-thirds of convenience store shoppers, however, still prefer to pay at an employee-manned register, according to the 2024 Convenience Store News Realities of the Aisle Study, which surveyed 1,500 consumers who shop a c-store at least once a month. The study also revealed: 

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