Corona Extra Puts Bottle on the Moon

CHICAGO -- Corona Extra debuted new creative that's designed to extend the imported beer brand beyond the sun and sand, and bring it into the streets and space.

A new interactive billboard in New York City called "Luna Corona" uses astronomy to turn the wedge shape of a "waxing moon" into the iconic lime of a Corona beer. During a window of approximately two hours on select days this summer, Big Apple consumers can observe from scientifically identified viewing areas the lime-slice-shaped moon resting inside the top of the billboard's Corona bottle.

"This astronomical opportunity aligns perfectly with Corona's belief that finding your beach can happen however, whenever and, especially in this case, wherever," said Craig Neely, senior director, brand marketing for Chicago-based Crown Imports, Corona Extra's exclusive U.S. importer. "The 'Luna Corona' execution represents the kind of remarkable experiences our consumers will be seeking all summer long."

Fans nationwide can get more information on "Luna Corona" by visiting the Corona Extra Facebook page or by following Corona's Twitter handle.

Crown Imports distributes and markets the Modelo portfolio across the entire United States, including Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria.