Couche-Tard Signs on Enhanced Waters

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Couche-Tard Signs on Enhanced Waters

06/08/2007
VANCOUVER, British Columbia -- Alimentation Couche-Tard, operator of more than 5,300 convenience stores in North America, brought Clearly Canadian Beverage Corp.'s dailyENERGY line of enhanced waters to its Quebec stores.

The line is one of three new health conscious beverages by the company.

"Couche-Tard plays a very important role in our strategy of gaining national exposure and in our commitment for securing tier one mass distribution channels for our new products," said Jackie Fox, Clearly Canadian director of sales and marketing, in a written statement. "With its dominance in the convenience chain channel, Couche-Tard will provide Clearly Canadian with great exposure to a large consumer market, which already has strong loyalty to our brand."