Cowboys Lassos Additech

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Cowboys Lassos Additech

ROME, Ga. -- Just weeks after successfully rolling out Additech's fuel additive dispensing system to a Cowboys convenience store in Adairsville, Ga., the two companies have expanded their partnership to include six Cowboys stores in Alabama.

The Additech system allows Cowboys' customers to directly inject an STP fuel additive into their gas tank during the fueling process. As part of the agreement, consumers can chose from the top two sellers in the fuel additive market. The rollout, which began last week, will continue through the end of the month.

"We are very pleased with how the Additech system has been running at our Adairsville location and have seen exceptional sales in Alabama so far," said Sue Wethington, president of Cowboys Food Marts, a division of D&D Oil Co. "There's been a great deal of customer acceptance and excitement generated since the addition of the service, and we have begun rolling it out to more stations.

"We believe Additech will continue to help Cowboys stand apart from area competitors by offering a very convenient service right at the pump that other service centers don't offer."

To help guide customers through the fueling process, an animated video briefly explains the products benefits and instructs the customer on how to use the system. It also displays advertising and other content, including public service announcements, news briefs and in-store promotions.