CSNews Gets a Guru With New Strategic Alliance
DEERFIELD, Ill. — National food trends analyst Phil Lempert and Stagnito Business Information + Edgell Communications have forged an exclusive strategic alliance that will allow Lempert to provide content and programming to multiple CPG retail media brands within the Stagnito + Edgell portfolio, including Convenience Store News and Progressive Grocer.
Lempert is founder of The Lempert Report, a food trends publication, and SupermarketGuru.com, a leading online resource for food safety, products, trends and shopping tips that attracts more than nine million visitors annually.
Starting this month, ProgressiveGrocer.com will begin posting Lempert’s weekly videos that include new product reviews, news and editorials about issues and trends in the food industry. CSNews.com will also post Lempert’s video reviews of convenience store-appropriate items.
“It’s an honor to work with the editors and executives at Stagnito Business Information + Edgell Communications,” said Lempert. “Together, we will provide the industry with the best thought leadership and information available, helping the industry move forward and make decisions that ultimately affect bottom lines and consumers.”
Lempert will also work with Stagnito + Edgell on its growing Retail Dietitian, Grocerant and Convenience Foodservice Exchange educational programs and live events, providing program content for all platforms.
Lempert is founder and CEO of the Retail Dietitians Business Alliance (RDBA), a professional association of more than 1,900 registered retail dietitians throughout North America, most of whom work in supermarkets helping customers and employees with food and nutrition issues.