CSNews Parent, Kantar Partner on Retail Benchmarking Study
DEERFIELD, Ill. — Stagnito Business Information + Edgell Communications, parent company of Convenience Store News and sister company of the Path to Purchase Institute, will team with research firm Kantar Retail to conduct the 20th edition of the PoweRanking retail benchmarking study.
Introduced by Kantar in the U.S. market in 1997, the study annually surveys the nation’s leading retailers and manufacturers to identify best-in-class companies and provide insight as to what distinguishes them across nine measures of the manufacturer-retailer relationship.
“We are thrilled to be partnering with Kantar Retail on this year’s PoweRanking,” said Jeffrey Friedman, senior vice president and brand director at Deerfield-based Stagnito + Edgell. “It has been the barometer for performance measurement for CPG manufacturers and retailers for our industry, and aligns with our company mission of educating and enhancing our business through collaborative efforts.”
The survey for this year’s PoweRanking just launched, and its results will be published in early November. More than 600 retailers and manufacturers participated in last year’s edition.
To support the study, Stagnito + Edgell will be promoting the survey through Convenience Store News and its sister media brands Progressive Grocer and Retail Leader. The Path to Purchase Institute will do the same via its Shopper Marketing brand.
“Like any brand, we are always looking for ways to improve PoweRanking," said Dan Raynak, executive vice president of strategy and development for Wilton, Conn.-based Kantar Retail. "As we close out our first 20 years and look to the next, we wanted to identify partners who can help us make the insights even better and to help us get those insights out in a broader way.”