CSNews Webcast to Examine OTP Category Profitability

JERSEY CITY, N.J. — As the retail environment for the tobacco category continues to evolve, all industry players are challenged to make difficult decisions around what products to carry, and how to promote and merchandise them.

Retailers who respond quickly to this new landscape of consolidation, legislation, regulation and myriad new products are clearly in a better position to take advantage of the growth opportunities in other tobacco products (OTP), particularly electronic cigarettes and vapor products.

A free Convenience Store News webcast featuring David Bishop, managing director of Balvor LLC, and Miguel Martin, president of Logic Premium Electronic Cigarettes, will examine the latest convenience channel data across the OTP category and subcategories; review and provide perspective on the latest regulatory and taxation issues; and examine the tactics of leading retailers who are profitably growing their OTP sales with best-in-class category management strategies.

Scheduled for Wednesday, May 13 at 2 p.m. eastern time, this webcast will focus on putting data trends and merchandising practices into perspective, while sharing insights related to growth opportunities in OTP products and electronic nicotine devices.

The webcast is sponsored by Logic Premium Electronic Cigarettes.

Click here to register now.