Cumberland Farms, Maverik Select New Technology

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Cumberland Farms, Maverik Select New Technology

CANTON, Mass. -- Cumberland Farms Inc. selected the UltiPro software-as-a-service (SaaS) delivery model by Ultimate Software, a provider of end-to-end strategic human resources, payroll and talent management solutions, the technology vendor stated.

"During our analysis, we investigated Ultimate's solution, vision and service, and found the company had a proven history of success. Of the options we reviewed, we found UltiPro to be the most comprehensive, flexible and intuitive solution hands down," Patti Firing, vice president of human resources for Cumberland Farms, said in a statement. "We look forward to deploying UltiPro so we achieve savings and efficiencies."

Cumberland Farms will replace its existing in-house system with the SaaS for comprehensive human capital management (HCM) and talent management, with the goal of maximizing the human resource department's strategic contributions, according to the company.

"UltiPro through SaaS benefits businesses of any size," Greg Swick, chief sales officer for Ultimate Software, said in a statement. "With the SaaS model, human resources and payroll staff, like the team at Cumberland Farms, can take advantage of comprehensive functionality without needing to commit IT resources to the project."

In other retail technology news, Maverik Inc., which operates more than 194 convenience stores throughout the Rocky Mountain region, implemented GSP Marketing Technologies’ POPRender software to ensure accurate store-level execution of its point-of-purchase (POP) marketing program.

For each promotional period, Maverik will use POPRender to generate a 100 percent store-specific illustration of each site, including the exact POP shipped to the store and displayed in the exact locations defined by category managers, according to GSP.

"We believe POPRender will dramatically increase the effectiveness of our store-level marketing program and save our store associates time by providing them with an accurate illustration of exactly how we intend to implement our POP program in their store," Scott Shakespeare, Maverik’s director of marketing, said in a statement. "POPRender will enable our marketing team to control the messages delivered to customers by controlling placement of POP."

GSP said POPRender simplifies execution of complex marketing plans by automatically generating store-specific illustrations of each site that includes POP marketing materials for a given sales period. Through a drag-and-drop interface, the tool enables users to create renderings of various store facings (storefronts, pump locations, vault doors and foodservice areas) and position POP to be displayed in those areas. POPRender then marries store-specific facings with current promotional data to generate 100 percent store-specific and promotion-specific POP placement guides.

POPRender also considers more permanent signage and "rollover" promotions, which run for extended periods of time. The end result is a store-specific "POP Roadmap" that store personnel can easily understand when installing promotional POP, according to GSP.