Cumberland Farms' SmartPay Check-Link Reaches $50M in Savings

FRAMINGHAM, Mass. — Cumberland Farms customers have saved a total of $50 million via the convenience store retailer's SmartPay program since it launched in January 2013. The program is available as both a payment card and a mobile payment app.

"Three years ago, SmartPay was an entirely new concept, so it's incredible to see that we have already hit the $50-million-mark in terms of customer savings through the program," stated Ari Haseotes, CEO of Cumberland Farms. "Our customers absolutely love the program, and we get thousands of new customers every week, mostly from word-of-mouth referrals by existing customers." 

SmartPay Check-Link users automatically save 10 cents on every gallon of gas when they fill up at a Cumberland Farms gas retail location, and SmartPay mobile app users receive a free Farmhouse Blend coffee, free Chill Zone beverage, or free bottle of water for every 40 gallons of gas purchased. The c-store chain has given away more than 2.5 million free drinks via SmartPay Rewards to date.

Additionally, Cumberland Farms' major suppliers are also participating by providing free coupons on a range of in-store products with SmartPay Rewards.

Cumberland Farms operates nearly 600 c-stores in the Northeast and Florida.