Cumberland Farms' SmartPay Sees Transaction Volume Boom

WESTBOROUGH, Mass. — Cumberland Farms' SmartPay is seeing a transaction volume boom. 

According to the convenience store operator, over the last 12 months, transaction volume has increased by nearly 50 percent and is still growing, making the gasoline program one of the most preferred methods of payment for the chain.

Since launching SmartPay in January 2013, Cumberland Farms has sold $2 billion in gas through the program, the company stated.

"We are truly thrilled that SmartPay makes such a difference in the lives of our customers — and we are proud to celebrate the $2 billion sales milestone for the program in just four years," said Cumberland Farms CEO Ari Haseotes. "Since launching SmartPay, we have saved our customers more than $75 million on gas, and enrollments have increased significantly in just the past 12 months.

"Here at Cumberland Farms we're dedicated to providing value to our customers, and we look forward to continuing to provide our SmartPay customers with significant savings on their fuel purchases," he added.

Available as both a payment card and a mobile payment app, SmartPay is free to join and use. SmartPay Check-Link users automatically save 10 cents on every gallon of gas when they fill up at any Cumberland Farms gas retail location in the Northeast or Florida.

SmartPay mobile app users also receive a free Farmhouse Blend coffee or a free Chill Zone beverage for every 50 gallons of gas purchased.

In July, Cumberland Farms reached the milestone of customers saving a total of $75 million through the SmartPay program, as CSNews Online reported.

Westborough-based Cumberland Farms operates nearly 600 convenience stores across eight states.