LA PLATA, Md.— Dash In Food Stores launched a new digital signage initiative across the Mid-Atlantic convenience store chain.
The retailer tapped Canada-based ADFLOW Networks to support the launch. To date, five Dash In stores have been outfitted with six to nine digital displays each, and the rollout will continue throughout this year.
The initiative allows Dash In to eliminate paper signage and stickers as it moves forward with its contemporary brand experience. "We set out to find a solution that would separate us from the average convenience store," said Michelle Reeves, marketing and promotions manager at Dash In.
The digital signage also allows the retailer to cut back on expenses, she added.
"Our decision to move forward with the ADFLOW monitors allows us to make changes more readily and economically in the long term by avoiding repetitive printing costs," Reeves explained.
La Plata-based Dash In has more than 45 franchisees operating more than 60 convenience stores and 20-plus Splash In Eco Car Washes in Delaware, Maryland and Virginia.
"The Dash In digital signage installation and rollout has been a great success. Dash In has significantly amped up the customer experience with the signage in its new stores, and we look forward to helping them carry this experience through to all of their locations," said Mike Abbott, president of ADFLOW Networks.