Davis Oil Adopts OpenStore Digital Solution

BATTLE CREEK, Mich. — Davis Oil Co. is partnering with OpenStore by GasBuddy to launch a new website and mobile app for its C-Store chain of convenience stores. The retailer is adopting OpenStore's complete digital marketing solution.

"OpenStore has provided us with a fully integrated platform that allows us to give back and say thanks to our loyal customers and much more," said Davis Oil's Jon Davis. "We can now extend special offers and discounts that are exclusive to C-Store app users. This is also a great tool to increase awareness and set ourselves apart from other providers."

The implementation process with OpenStore has been close to seamless, the executive added. "We are looking forward to taking this next step in continuing to brand and build our company," he said.

OpenStore also allows Davis Oil to reach customers through individual store webpages and social media, including Facebook and Twitter.

"We help our clients identify new opportunities, make choices between those opportunities and optimize their customer experiences to attain and sustain market leadership," stated Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "OpenStore is a complete turnkey social technology solution that will support Davis Oil's strategies to reach its customers with targeted marketing and powerful messaging."

Family-owned Davis Oil operates 18 C-Store locations across western Michigan.