Davis Oil Selects PriceAdvantage Fuel Pricing Software

BATTLE CREEK, Mich. and COLORADO SPRINGS, Colo. — Davis Oil Co. has chosen PriceAdvantage fuel pricing software to help expedite the fuel pricing process across its 19-store footprint.

The convenience store operator selected the PriceAdvantage SaaS solution, which will allow Davis Oil to import pricing data feeds as opposed to relying on manual pricing surveys. Once an optimal price is approved, the software will push the new price to the point-of-sale, pumps and gas price signs. The entire process takes only minutes, according to the companies.

"Relying on store managers to conduct price surveys and then post new prices was creating delays and taking time away from serving our customers," said Davis Oil President Jon Davis. "PriceAdvantage imports competitor prices automatically, ensuring that we have the most accurate, up-to-date pricing data. Delivering prices to the street without involving store managers means we get the new price to the street quickly."

The PriceAdvantage SaaS solution offers a cloud service model, including low upfront cost, ease of implementation, and maintenance and infrastructure cost benefits, the companies stated. The PriceAdvantage pre-built integrates with PDI Enterprise, NCR Radiant POS and Wayne Nucleus POS.

"The time-consuming, manual process of conducting store surveys and posting new prices can often create critical delays and errors that impact gross profits," stated Chip Stadjuhar, president and CEO of Skyline Products. "Davis Oil will utilize PriceAdvantage to automate the pricing process — supporting faster, more accurate pricing decisions."

Based in Battle Creek, Davis Oil Co. operates 19 C-Store locations across West Michigan.

PriceAdvantage is a fuel price management software company and division of Skyline Products based in Colorado Springs.