Delta Sonic Becomes 2nd Retailer to Migrate to PDI

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Delta Sonic Becomes 2nd Retailer to Migrate to PDI


BUFFALO, N.Y. — Delta Sonic Car Wash Systems Inc. has selected PDI as its enterprise resource planning (ERP) software provider.

Previously a customer of The Pinnacle Corp., Delta Sonic was one of more than 100 customers acquired by PDI when it purchased Pinnacle's ERP assets earlier this year.

"Migrating to a new software solution wasn't a decision we took lightly," said Chris Boebel, chief information officer for Delta Sonic. "Ultimately, PDI's central database that stretches across all its products is what sold us. It will provide data consistency and operational control across our business, which significantly reduces the amount of rework or corrective measures that often have to be taken."

The company is also excited about the automation capabilities offered by PDI's software, according to Boebel.

"PDI's products are made to automate your business, which was a big deal for us," he said. "I think we'll become much more efficient, and our staff will be able to reallocate some of their time to other areas of the business."

Buffalo, N.Y.-based Delta Sonic operates 29 convenience stores, all of which have full-service car washes. Some locations also provide detailing and oil change services.

Along with licensing the retail, retail fuel and lottery management solutions, Delta Sonic will turn over day-to-day management of its pricebook to PDI's team of pricebook experts.

"Delta Sonic had been a Pinnacle customer since 2001, so it's incredibly gratifying to see that relationship come full circle with PDI becoming their long-term strategic software partner," said Drew Mize, vice president of PDI/Pinnacle operations. "We are committed to providing the solutions and services that will fit their unique business model and help them drive customer loyalty and increase topline revenue."

PDI will continue to provide support and services to the remaining acquired Pinnacle customers for however long they choose to use their current software solution, the company said.