Diet Coke Changes Its Packaging

ATLANTA -- Diet Coke is making a permanent change to the packaging on its cans.

The soft drink giant is bringing back the design that features the cropped "D" and "k" section of the brand's name that was popular as a limited-edition soda last year.

The new design, Diet Coke's first packaging change in five years, will become permanent on Sept. 1.

Kerry Tressler, a spokeswoman for Diet Coke, told Advertising Age it was bringing back the cropped logo design "by popular demand."

The magazine also theorized the move could be coordinated with an effort by Diet Coke to link itself to the fashion community. A T-shirt featuring the cropped logo that was designed by Miami International University of Art and Design student Gustavo Alonso will be sold in Target Corp. stores as part of Diet Coke's Young Designer Challenge.

The cans will be affected by the design change, which was created Turner Duckworth. Diet Coke bottles will maintain the prior design.

Diet Coke is manufactured by the Coca-Cola Co.