Diet Coke Plus

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Diet Coke Plus

04/05/2007
Coca-Cola North America offers a calorie-free drink containing vitamins and minerals with a classic taste through Diet Coke Plus. The sparkling drink offers vitamins B3, B6 and B12, as well as minerals zinc and magnesium. The launch of Diet Coke Plus will be supported by an integrated marketing plan to drive awareness and sampling. The campaign will feature the drink's tagline: "Great Taste Has its Benefits." For the launch, commemorative 12-ounce sleek cans will be available at select locations in New York and Los Angeles. Nationwide, the beverage will be available in 20-ounce plastic bottles, 12-ounce cans in 12-packs and 12-ounce plastic trial packages.

Coca-Cola North America, Atlanta
(800) 438-2653; www.thecoca-colacompany.com