Dunkin' Donuts Unveils 'Beverage-Led' Store of the Future

Dunkin' Donuts' signature cold beverages are now served through a tap system
Dunkin' Donuts' signature cold beverages are now served through a tap system.

QUINCY, Mass. — Dunkin' Donuts has unwrapped its next generation concept store, returning to its roots to do it.

The news Dunkin' Donuts restaurant is in Quincy, the city where the company opened its first location 68 years ago.

Located at 588 Washington Street, the restaurant showcases the brand's U.S. store of the future experience, with a modern atmosphere, and new and innovative technologies and design elements — including the first drive-thru exclusively for mobile ordering, according to the company.

The 2,200-square-foot Quincy location, which is about one mile away from the original Dunkin' Donuts location, is the first of 30 or more new and remodeled Dunkin' Donuts restaurants that will test variations of the new design this year.

Dunkin' Donuts' final new store design is expected to be unveiled once testing is complete. The Quincy store is also one of a select number of Dunkin' Donuts restaurants testing new signage that refers to the brand simply as "Dunkin'".

Elements of the new restaurant experience include:

Modern Design: The interior design uses lighter colored materials, an open layout and natural light to create an approachable, positive and energetic environment.

Dunkin' Donuts next generation store in Quincy, Mass.

Faster-Than-Ever Drive-Thru Experience: An exclusive On-the-Go drive-thru lane lets DD Perks members who order ahead via Dunkin's mobile app bypass the ordering lane and merge straight into the line for the pickup window. Dunkin' Donuts is the first national restaurant brand to offer this type of drive-thru innovation and convenience. 

An exclusive On-the-Go drive-thru lane for DD Perks members

Premium Pours: Dunkin' Donuts' signature cold beverages are now served through a tap system serving eight consistently cold beverages such as coffees, iced teas, cold brew coffee and nitro-infused cold brew coffee. Crew members will use flavor-maximizing espresso machines to make hand-crafted drinks to order. A single-cup machine will also enable the option of grinding and brewing select coffee varieties one cup at a time.

Dunkin' on Demand: Fully integrated digital kiosks are coming in 2018, and Dunkin' Donuts has also introduced an area dedicated to mobile pickups. Guests will be able to track the status of their orders placed for pickup inside the restaurant via a new digital order status board.

New Uniforms Designed by Life is Good: For the store in Quincy, Dunkin' Donuts is introducing new uniforms and headwear designed in partnership with lifestyle brand Life is Good. Messaging on the new crew T-shirts includes "Fueled by Positive Energy" and "Drink Coffee. Be Awesome."

Dunkin' Donuts New Uniforms Designed by Life is Good

Greater Grab-and-Go Selection: An expanded, custom grab-and-go unit will feature bottled beverages, as well as snacks from leading brands that complement Dunkin's menu. These will include better-for-you options like fresh bananas, mini oranges and grapes, as well as fruit snacks like Gogo Squeez apple sauce, Yoplait yogurt parfaits featuring Nature Valley granola, and other packaged snacks such as beef jerky, nut butter packs and more.

Increased Energy Efficiency: The new Dunkin' Donuts is the 186th DD Green Achievement restaurant in the country. DD Green Achievement restaurants are designed to save 25 percent more energy compared to a standard Dunkin' Donuts restaurant.

"The launch of our next generation concept store marks one of the most important moments in Dunkin' Donuts' growth as an on-the-go, beverage-led brand," said Dave Hoffmann, president of Dunkin' Donuts U.S. and Canada. "We have worked closely with our franchisee community to create a positive, energetic atmosphere for our guests that remains true to our heritage, while emphasizing and enhancing the unparalleled convenience, digital innovation and restaurant excellence that distinguishes Dunkin'.

"We are thrilled to begin the New Year with such an exciting milestone for our brand, and look forward to rolling out Dunkin' Donuts' store of the future to our guests in all of our communities," Hoffman added.