Dunkin' Scores With Croissant Donuts
CANTON, Mass. — Dunkin' Donuts has sold more than 4.6 million of its Croissant Donuts since launching the product in November, making it the most popular limited-time bakery item in recent brand history, parent company Dunkin' Brands Group Inc. said. In response to the popular demand, it is extending the Croissant Donut's availability in 2015 at participating locations through the United States.
The Croissant Donut is a delicate and flaky croissant ring glazed like a donut.
"The positive customer response to our Croissant Donut reflects the success of our strategies focused on providing guests a menu that offers a combination of old favorites like our Original Blend Coffee and innovative and fun new products like the Croissant Donut," said John Costello, president, global marketing and innovation for Dunkin' Brands. "We are thrilled to extend the availability of the Croissant Donut into 2015 based on popular demand."
To celebrate the success of the Croissant Donut and the extension of the limited-time offer into the New Year, Dunkin' Donuts held a special one-day "HoliDDay Spirit" Twitter sweepstakes that gives consumers the chance to win $120 mGift prizes that let them enjoy favorites from the Dunkin' menu long after the holiday season.
On Dec. 17, fans could tweet @DunkinDonuts with the hashtag #HoliDDaySpiritSweeps and a description of how to extend the holiday spirit after Dec. 31. They were then entered to win one of a dozen $120 mGift prizes.
Dunkin' Donuts is also offering seasonal favorites to help celebrate the holidays, including the new Sugar Cookie-flavored coffees and lattes and the Holiday Wreath Donut.