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the consumer mind
Inside the Consumer Mind

Earning Loyalty


Customer loyalty is what every convenience store retailer is after, but c-store shoppers say the channel’s current loyalty programs have room for improvement. Overall satisfaction with c-store loyalty programs declined year over year, according to the 2024 Convenience Store News Realities of the Aisle Study, which surveyed 1,500 consumers who shop a c-store at least once a month. The study also uncovered: 

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