Earning Loyalty
6/26/2024
Customer loyalty is what every convenience store retailer is after, but c-store shoppers say the channel’s current loyalty programs have room for improvement. Overall satisfaction with c-store loyalty programs declined year over year, according to the 2024 Convenience Store News Realities of the Aisle Study, which surveyed 1,500 consumers who shop a c-store at least once a month. The study also uncovered: