Enmarket Accelerates Fuel Pricing With PriceAdvantage

SAVANNAH, Ga. — Enmarket Inc. selected PriceAdvantage software to automate and accelerate fuel pricing at its 61 convenience stores throughout Georgia, South Carolina and North Carolina.

According to Colorado Springs, Colo.-based PriceAdvantage, enmarket selected its fuel pricing software in an effort to: automatically execute fuel price changes based on store-specific strategies; communicate those price changes to the store’s back-office systems; and push the new prices to its point-of-sale systems, pumps and price signs.

“We know that consumers base purchase decisions on both the price of fuel and the quality of in-store offerings,” stated Houstoun Demere, vice president and general manager at enmarket. “With PriceAdvantage automations, we now have the ability to make faster, strategic price changes two or three times a day using real-time data. This will allow us to better support our brand promise of competitively priced fuel, fresh choices and friendly faces.”

PriceAdvantage also noted that enmarket selected its software-as-a-service solution to leverage the benefits of a cloud model, including the low upfront cost, ease of implementation, and the maintenance and infrastructure cost benefits.

“Enmarket is a market-leading independent retailer that has a reputation for selling high-quality, competitively priced gasoline, as well as freshly prepared foods and locally sourced food and beverage items,” said Chip Stadjuhar, president and CEO of Skyline Products, parent company of PriceAdvantage. “PriceAdvantage will enable it to maximize its fuel margins with fewer manual processes, allowing it to utilize those man hours on store operations.”

PriceAdvantage’s software solutions are designed to allow fuel marketers to execute their fuel pricing strategies faster and more accurately by reducing manual processes and human errors.

Enmarket Inc. was founded in 1963 as Interstate Stations by Robert Demere in Savannah. The company operated as Interstate Stations until 1990, when the name was changed to Enmark. In 2015, the company opened its first two stores branded as enmarket, a rebranding process that continues today.