Enmarket to Add Mobile Payments, With Online Ordering on Deck

SAVANNAH, Ga. — In the coming months, Enmarket Convenience Stores will roll out the NCR Mobile Payments solution for fuel retailers at all of its locations.

Through its partnership with NCR, Enmarket will be able to tender payments beyond the store through a cloud-based platform. The retailer also will be able to deliver personalized digital offers to its customers via a mobile app.

Adding mobile payments is a starting point for Enmarket’s goal of integrating delivery marketplaces, while taking advantage of the popularity of home delivery for its fresh food and snack offerings.

"We are expanding our footprint rapidly in the region," explained Brett Giesick, president of Enmarket, which operates 123 convenience stores and 14 quick-service restaurants in Georgia and recently made two acquisitions that doubled its presence in the region.

"To support our growth, we were looking for a payment solution that would enable secure outdoor and indoor payments while, at the same time, giving us the flexibility to add additional features such as location finder, promotions and product information – as well as potentially online orders and delivery — to enhance the customer experience and create a new generation of brand loyalists," Giesick added.

The NCR Mobile Payments solution connects retail fueling merchants to their customers by enabling mobile payments for a variety of mobile wallets and card networks, as well as targeted digital marketing campaigns. Retailers have the option to integrate the solution into their existing mobile app, or build their own app using the solution’s capabilities.

"We are helping retailers provide a new customer experience by integrating payments, loyalty programs and contextual marketing in one solution that appeals to today’s mobile users," said Steve O’Toole, general manager of convenience and fuel retail solutions at NCR. "Food and convenience item delivery to homes is increasing steadily in the U.S. as consumers are busy and more connected than ever before. Introducing flexible, mobile payment options paves the way for the integration of online ordering capabilities, which has huge growth potential for convenience retailers."

Savannah-based Enmarket is part of Colonial Oil Industries Inc. It was founded in 1963 as Interstate Stations by Robert Demere and operated as such until 1990 when the name was changed to Enmark. In 2015, the retailer launched a rebranding initiative to better align with its commitment to fresh food and health, and is now known as Enmarket.