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Equiva Adds Marketing Partner

HOUSTONEquiva Services LLC, the marketing services arm for the Shell and Texaco brands in the United States, has selected J. Walter Thompson Houston to handle all Texaco-branded marketing services for the retail business in the United States. Terms of the deal were not disclosed.J. Walter Thompson is the global agency for Royal Dutch Shell and serves the oil company in nearly 70 countries. Shell, through its Houston-based marketing companies - Equilon Enterprises LLC and Motiva Enterprises LLC -- operates approximately 5,000 convenience stores in the United States and operates a branded network of more than 14,000 stores."We believe that by tapping the creative resources of JWT, already the global agency-of-record for Shell, we can achieve efficiencies in the management of the Shell and Texaco brands," said Mike Iribarren, Equiva's general manager of marketing.
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