Eskimo Hut Doubles Down in Texas With Franchise Deals
HOUSTON — Eskimo Hut is doubling the size of its drive-thru convenience store chain. The Texas retailer, which specializes in frozen daiquiris and margaritas to go, has inked several multi-unit store development agreements.
These deals — for 27 new outlets, all in Texas — will build upon Eskimo Hut's existing 27-store portfolio across the Lone Star State.
The first new location is slated to open in Lubbock by October 2015. Other Texas areas to be developed include Arlington, Bryan/College Station, Copperas Cove, Fort Worth, Granbury, Killeen, San Antonio and San Marcos.
"We value all of our franchisees that are on the ground facing everyday challenges to make their businesses succeed," said Scott Haehnel, vice president of franchise and business development for Eskimo Hut. "We make it our responsibility to reflect what life really means and what's really important, and to always focus on what matters.
"Everything reflects upon our principles and our culture, a culture of hospitality that can translate internationally," he continued. "We focus on the people that make us successful, the reasons why people join our family and protect those values."
Houston-based Eskimo Hut is also working with Studio Red Architects to develop new store designs.
"We strive to create an exciting atmosphere for our guests and our employees by initiating a more inviting experience to both shop and work," said Kevin Morgan, CEO and founder of Eskimo Hut.