While nearly 75% of convenience stores have a loyalty program in place, only 42% of customers participate in these programs. The result: convenience stores are unable to track behaviors and purchasing preferences of nearly 60% of their customers. If the goal of a loyalty program is to uncover customer insights and drive incremental spend, the lack of access to actionable 1st party customer data poses a critical challenge for operators – especially when it comes to getting customers away from the pump and into the store.
Not only are today’s customers demanding a frictionless experience, they also expect offers that are personalized to their preferences and purchasing habits. In fact, 80% of customers are more likely to buy from a company that provides them a personalized experience. This makes the ability to identify and engage with every customer on an individual level crucial. Rather than rely on generic one-size-fits-all offers, convenience stores must deliver targeted promotions to their customers in real time.
Join the webinar and learn:
- How to transform everyday payment transactions into actionable data
- How to increase customer engagement through personalized offers
- How to drive loyalty and incremental spend