Exploring the Blurred Lines of On-the-Go Foodservice

JERSEY CITY, N.J. -- The American consumer expects to be able to buy the food they want, when they want it, in the location they want it. Today, convenience stores, grocery store delis, fast-casual restaurants and quick-service food operators compete for snacking and meal occasions as the traditional lines separating the food industry continue to blur.

Convenience Store News, in a groundbreaking live studio webcast presented by Tyson Foods Inc., will explore how consumers view the various channel options and what strategies will be effective for convenience retailers to secure their share of the American food dollar.

This video webcast at 2 p.m. ET on Thursday, May 29 will feature Jerome Hunsinger, marketing brand manager of AM foodservice for Wawa Inc., and Jerry Weiner, vice president of foodservice for Rutter’s Farm Stores, in an engaging, live discussion about the blurring lines between on-the-go foodservice outlets.

Led by Don Longo, editorial director of CSNews, and Eric LeBlanc, vice president of marketing for Convenience Store Deli & Bakery at Tyson Foods, the panel will discuss key learnings and strategies to consider based on new research conducted by Tyson.

Key findings from Tyson's recent Channel Choices Study include:

• Food quality and food freshness are the two most important attributes for convenience store shoppers when deciding where to buy prepared foods from any location.
• Forty-six percent of convenience store shoppers visit the store after 2 p.m.
• Only 10 percent of the on-the-go prepared food purchases made by convenience store shoppers are from a convenience store.

This live video webcast will also have a question-and-answer session for audience members to join in the discussion.

Click here to register for this free event.