SPRING, Texas — ExxonMobil and Gilbarco Veeder-Root have teamed up to launch a program that encourages Exxon- and Mobil-branded wholesalers to convert or update their forecourt equipment and systems for EMV.
The limited-time program features dispensers with cutting-edge technology, including the FlexPay IV CRIND for EMV payment acceptance, according to the companies. Available features include contactless payment acceptance and Gilbarco's Insite360 remote monitoring and management service. Additionally, Gilbarco's HD meter is designed to improve profitability via reduced meter drift and fewer calibrations.
"We have implemented this program for a number of reasons," said John Rhodes, Americas retail director for ExxonMobil Fuels, Lubricants & Specialties Marketing Co. "In addition to updating existing dispensers to new state-of-the-art equipment that will provide for a better consumer experience and overall brand image enhancement in the forecourt, our branded wholesalers will also have the necessary EMV-compliant equipment in place when the liability shift takes place in 2020. It is important to us that our branded wholesalers continue to move toward EMV compliance."
The dispensers come outfitted with ExxonMobil's new Fuel Technology Synergy graphics to refresh the site's brand image and drive more forecourt traffic.
The program also defrays the cost of conversion for participating wholesalers. As part of the upgrade, branded wholesalers can leverage additional solutions that can come with the upgrades to drive sales and customer loyalty, including media and merchandising-capable screens that promote in-store products and services to consumers at the pumps, the companies stated.
"Leading retailers are leveraging the upgrade to EMV dispensers to take advantage of new technologies to drive sales, customer loyalty and operational efficiency," said Mark Williams, vice president of marketing, North America, for Gilbarco. "We are pleased to work with ExxonMobil on this program to help ensure that their retailers have the equipment necessary to protect their customers and their brand, while also improving their businesses."
Greensboro, N.C.-based Gilbarco Veeder-Root Inc. is a worldwide technology provider for retail and commercial fueling operations.
Spring-based ExxonMobil is the largest publicly traded international oil and gas company. It is the largest refiner and marketer of petroleum products, and its chemical company is one of the largest in the world.