Fast Eddy’s Speeds Up Customer Communication With OpenStore

MERIDIAN, Idaho -- Fast Eddy's implemented GasBuddy's OpenStore marketing platform at its three Idaho convenience stores. With OpenStore, Fast Eddy's can now reach consumers via a branded mobile app, individual store web pages, mobile coupons and social media platforms such as Facebook and Twitter.

“Fast Eddy's is excited to partner with OpenStore to bring our customers a top-rated mobile app, while revamping our website at the same time, said Steve Eddy, co-founder of Fast Eddy's. "With a fresh new website, mobile app and text message alerts, we are now able interact with our loyal customers in a number of new ways. We hope to extend the Fast Eddy's experience outside the walls of our stores and into the homes and everyday lives of our customers."

Several other c-store retailers also use the OpenStore platform, including Dash In Food Stores Inc., Wheels Convenience, J & H Oil Co., Wallis Cos. and Friendly Express Inc.

"We help our clients identify new opportunities, make choices between those opportunities, and optimize their customer experiences to attain and sustain market leadership," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "OpenStore is a complete turnkey social technology solution that will support Fast Eddy’s strategies to reach their customers with targeted marketing and powerful messaging."

Steve and Tracie Eddy opened their first Chevron Food Mart in 1990. By 2007, the couple operated 14 Fast Eddy's Chevron stores before selling the business that same year. In 2007, the couple opened their first Fast Eddy's location in Meridian, Idaho. They now operate three c-stores in Meridian.

OpenStore by GasBuddy is a multichannel digital marketing solution designed to increase customer loyalty. It is a division of OPIS (Oil Price Information Systems).