First Hotel Signs on for Fuel Rewards Program
ATLANTA and DALLAS — InterContinental Hotels Group (IHG) is the first hotel company to team up with the Fuel Rewards program through its own loyalty program, IHG Rewards Club.
Along with earning points that can be redeemed for travel, merchandise and more, IHG Rewards Club members receive benefits such as exclusive rates, free Internet access at properties worldwide, invitations to member-only events, complimentary access to Kindle books and now cents-per-gallon Fuel Rewards savings.
"Fuel discounts are a perfect fit for our members," said Liz Crisafi, head of portfolio marketing, loyalty and partnerships, the Americas at IHG. "We know that consumers value the ability to save on fuel as they travel, and the Fuel Rewards program affiliation helps us reward our existing members with an exciting and highly valued travel perk, as well as attract new members to the IHG Rewards Club family.”
Based on their loyalty status, IHG Rewards Club members can save up to 7 cents per gallon on fuel when they fill up at a participating Shell gas station. As members of the Fuel Rewards program, IHG they can stack additional fuel savings from purchases made at a variety of participating retailers, restaurants and merchants.
Within IHG Rewards Club membership tiers, discounts will be:
- 5 cents per gallon everyday savings for Club and Gold Elite members (minimum 10 nights or 10,000 qualifying points in a calendar year)
- 6 cents per gallon everyday savings for Platinum Elite members (40 nights or 40,000 qualifying points)
- 7 cents per gallon everyday savings for Spire Elite (75 nights or 75,000 qualifying points) members
The Fuel Rewards program is operated by Excentus, a provider of loyalty marketing and technology solutions.
"We know how much today’s consumers value saving on fuel as a reward and a preferred loyalty program currency," said Excentus Chief Marketing Officer Jeff Hassman. "Watching cents-per-gallon savings on fuel roll down at the pump builds additional savings into the travel experience. Our platform also keeps the earning and redeeming process simple for millions of IHG Rewards Club members to save at more than 14,000 Shell locations throughout the U.S."