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the consumer mind
Inside the Consumer Mind

Food for Thought

4/20/2023

Foodservice is a key category for the convenience channel as consumers increasingly view c-stores as a destination for food and beverage items. Price/value, food quality, taste and freshness are the most important factors shoppers consider when purchasing prepared food at a c-store, according to the 2023 Convenience Store News Realities of the Aisle Study, which surveyed 1,500-plus consumers who shop a c-store at least once a month. The study also found: 

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