A Fresca Makeover

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A Fresca Makeover

06/15/2005
Coca-Cola North America announced a makeover for its Fresca beverage brand along with two new line extensions that will launch in the United States this September. Fresca will be given a fresh, updated look, including a new logo and new packaging graphics. Two new flavors -- Sparkling Peach Citrus Fresca and Sparkling Black Cherry Citrus Fresca -- will also be introduced as zero-calorie line extensions to the brand, while the original Fresca will remain unchanged. All three Fresca flavors will be available in a variety of packaging sizes, including 12-ounce cans, 20-ounce bottles, 2-liter bottles and multi-can packs.

Coca-Cola North America, Atlanta
(800) 438-2653; www.coca-cola.com