Fuel Rewards Program Growing

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Fuel Rewards Program Growing

DALLAS -- Fuel Rewards, a gasoline-related consumer rewards programs said consumers using its in-store free gas promotion have received more than $6.5 million in free gas vouchers in the first six months of 2002.

The free gas program, now in its third year at supermarkets across the country, continues to help reduce consumer gasoline expenses by rewarding their purchases with free gas savings.

By partnering with national grocers, consumer goods manufacturers and petroleum companies, Fuel Rewards develops consumer incentive programs that reward consumers with free gas savings. Customers receive free gasoline vouchers based on purchasing select products throughout the grocery store. Leading national consumer goods manufacturers are involved in the Fuel Rewards program. Some of the many grocery retailers taking part in the free gas program include H-E-B, Meijer, Stop & Shop and Winn-Dixie Stores.

"For the upcoming 4th of July holiday, Americans will pick up more than picnic supplies at their local grocery store," said Steven Rosenberg, Fuel Rewards' president and CEO. "In more than 500 stores across the nation, consumers can do their holiday shopping and earn free gasoline using the Fuel Rewards program."

The Fuel Rewards program is integrated into the grocer's point-of-sale system and generates free gas vouchers at checkout when specific purchase minimums are met. The free gas vouchers are redeemable at any of the participating grocer's on-site or fuel partner gas stations, such as Chevron. Nearly $1.2 million of free gasoline has been redeemed, this year alone - an 18-percent national average redemption rate, which exceeds typical coupon efforts that usually redeem at one to three percent.