GasBuddy Adds Lottery to Its App Experience
BOSTON — GasBuddy Inc. is launching mobile media solutions specifically tailored for state lotteries and designed to drive consumers into convenience stores during key selling times such as holidays, large jackpots and important ticket releases.
The GasBuddy app now seamlessly embeds each state's lottery directly into the app experience. Features include:
- Using the "Lottery" button on the list screen to automatically filter gas stations for locations where lottery tickets are sold.
- Each lottery location in the app has a clickable badge with a custom profile page where users can find winning numbers, jackpot news and call-to-action options such as play now, download app and save to home screen.
- Once saved to the app's home screen, users can opt-in to receive targeted, relevant push notifications that create demand at key-selling moments, including holidays, large jackpot numbers and geo-targeted events such as entering the point-of-sale location.
"GasBuddy has relationships with more than 150,000 c-stores across the country and our technology can provide lotteries with the ability to reach customers when they are feet from the point of purchase," said Walt Doyle, CEO of GasBuddy. "We know that one store has the potential to get more than 1,000 lottery customers per day. The GasBuddy app provides even more resources for state lotteries to drive revenue and continually engage with nearly 70 million drivers on and off the point of sale locations."
Along with integrated app capabilities, state lotteries can track their campaigns and measure performance with third-party tracking, including the click through to Location Page, listing click-through-rate, and walk-through-rate from overall engagement.
GasBuddy also hired lottery veteran Jim Acton as senior director of advertising partnerships to oversee partnerships with companies and lotteries that can utilize the reach of the company's app to promote their services and products.
Acton has more than 15 years of experience in the lottery and gaming industries. Previously, he worked at lottery vendor Scientific Games in the interactive services and licensed brands divisions, and also served as Director of Gaming and Lottery Licensing at Hasbro. His lottery career began at the Massachusetts Lottery, where he served as Chief of Staff.
At GasBuddy, Acton will utilize the data and analytics available through the GasBuddy app to help lotteries and gaming companies better understand the purchasing patterns of their players and create programs to reach them based on this information, the company said.
"I've used the GasBuddy app for many years, and I am excited to communicate the opportunities available to lotteries and other companies," said Acton. "Technology allows GasBuddy to advertise to app users at the pump and then measure if they go into the c-store. This is powerful to lotteries and other companies that want to reach GasBuddy users within feet of the point of product purchase."
Founded in 2000, GasBuddy is a technology company designed to change the way consumers find, purchase and save money on gasoline.