GATE Offers New 'Fun Wine' Category
JACKSONVILLE, Fla. – GATE Convenience Stores and Friends Beverage Group LLC formed a retail partnership to offer Friends Fun Wine In A Can at 27 stores in Jacksonville, Jacksonville Beach, Gainesville and St. Augustine, Fla.
Friends Fun Wine In A Can is a new, everyday drink made from premium French grapes that comes in slim 8.4-ounce cans, equivalent to two 4.2-ounce servings, at $2.49 per two-pack. Fun Wine is 6-percent alcohol by volume and has only 75 calories per serving.
"We are very excited to bring Friends Fun Wine In A Can to our convenience stores," said David Dill, GATE vice president of sales and marketing. "The product offers a new and unexpected twist on a category of beverages that many of our customers greatly enjoy. With an array of wines to suit any palette, we believe our customers will be pleased with the selection that Friends Fun Wine In A Can offers. "
Fun Wine In a Can is available in Red and White Sangria, and Rosé, Original White, Strawberry and Peach Moscato flavors. It is designed to highlight a union between European style and thinking, encouraging U.S. consumers to "think outside the bottle," the company said. More Moscato flavors are planned for launch in 2014.
GATE operates convenience stores throughout the southeastern United States in Florida, Georgia, Kentucky, North Carolina and South Carolina.