Getting to the Core: Does Displaying Calories Change Purchase Behaviors?

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Getting to the Core

Getting to the Core: Does Displaying Calories Change Purchase Behaviors?
11/30/2018

EIQ Research Solutions, sister company of Convenience Store News, surveyed convenience store shoppers to understand how, if at all, purchase behaviors of c-store prepared food might differ if shoppers are given calorie counts for the offerings. Participants were presented with a menu of c-store prepared food items and asked to purchase food for dinner from the menu. Half of the sample saw a menu with calorie counts, while the other half did not.

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