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Giant Eagle Makes Inroads on C-Store Territory

PITTSBURGH -- The latest edition in the evolution of Giant Eagle Inc.'s signature supermarket concept will debut in Pittsburgh this week, reports Progressive Grocer, a sister publication of Convenience Store News.

The 24-hour, 86,000-square-foot supermarket will showcase a variety of the region's highest-quality food at competitive prices, as well as a GetGo fuel station and convenience store, company officials said.

The new concept store will include "a variety of convenience-oriented service departments, warm and inviting colors and décor, and an outstanding food offering," said Kevin Srigley, Giant Eagle's vice president of marketing. Departments include an international aisle; prepared foods with fresh sushi and an in-store café; an adjacent wine and spirits shop; a drive-through pharmacy; full-service dry cleaning; an Eagle's Nest child care center; a complete Nature's Basket natural and organic department; and a full-service floral and gift accessories department with a Teddy Bear Stuffers kiosk.

Customers will also be able to tap Giant Eagle's fuelperks! Program, which offers 10 cents off per gallon at GetGo for every $50 purchased in the supermarket with a Giant Eagle Advantage Card. This program has caused controversy among some competitors, who have claimed that it amounts to selling fuel below cost.

The store will also offer on-site banking, as well as a photo processing lab offering film development, digital capabilities and overnight film processing seven days a week through drop boxes.

A 6,100-square-foot, Pennsylvania state-controlled wine and spirits shop is another highlight of Giant Eagle's new addition. "The Seven Fields One Stop Shop is the largest of our stores within supermarkets in western Pennsylvania," said Pennsylvania Liquor Control Board chairman Jonathan Newman.

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