Giant Eagle's Loyalty Program Enhanced With Launch of Fuelperks+

PITTSBURGH — Grocer Giant Eagle is enhancing customers' experience when they earn and redeem points in its longstanding Fuelperks! loyalty program.

The new Fuelperks+, which rolled out in Cleveland, Pittsburgh and Youngstown, Pa., now allows customers to earn points on every gallon of gas purchased, in addition to those they earn on purchases of groceries, gift cards and prescriptions, reported Convenience Store News sister publication Progressive Grocer.

Customers can also redeem the points a free tank of gas or 20 percent off any-size grocery order.

"Our Fuelperks! program has been greatly valued by our customers for more than a decade," said Giant Eagle President and CEO Laura Shapira Karet. "With Fuelperks+, it was important that we build on the program’s strong legacy by adding new ways to save, earn, and redeem rewards, while maintaining the framework of the traditional program.

"Our new program is truly a 'plus' for our customers, and we are excited to see how quickly they can enjoy additional savings by shopping with us," she added.

Here's how Fuelperks+ works:

• Like the traditional Fuelperks! program, customers will still earn 10 cents in fuel discounts for every $50 spent (equal to 50 perks), but now that reward can instead be redeemed as 2 percent off groceries, up to 20 percent off any size order. Perks are now also earned at the pump to build up rewards quicker.
• Customers will earn one perk for every dollar spent on groceries and other eligible items inside a Giant Eagle, Market District and GetGo store. They will earn two perks for every gallon of fuel pumped at GetGo.
• Customers who choose to redeem their perks on fuel will continue to be able to receive a free tank of gas, up to 30 gallons. Those who prefer to redeem their perks on groceries can receive up to 20 percent off of their total purchase, with no limits on the purchase amount.

The Giant Eagle Advantage Card will also remain a constant in the Fuelperks+ loyalty program. The service allows members to seamlessly track perks earned when their loyalty cards are scanned on purchases inside Giant Eagle, Market District and GetGo locations, and whenever fuel is pumped at GetGo.

Pittsburgh-based Giant Eagle operates more than 400 retail locations.

Convenience Store News and Progressive Grocer are properties of EnsembleIQ.