Good Thins Savory Snacks

Responding to consumer demand for a more wholesome, savory snack option, Mondelēz International Inc. introduces its first new snack brand in more than a decade: GOOD THiNS. The brand starts with real ingredients — like wheat, potato and rice — and then combines them with enticing flavors like garlic, spinach and sweet potato. Each GOOD THiNS piece is baked thin and crispy without any artificial flavors, colors, cholesterol, partially hydrogenated oils or high-fructose corn syrup. With a suggested retail price of $3.69, GOOD THiNS are available in eight varieties: The Chickpea One!, made from real chickpeas and available in Garlic & Herb; The Potato Ones!, which have 60 percent less fat than the leading regular potato chip and come in Original, Spinach & Garlic, and Sweet Potato flavors; and The Rice Ones!, which are gluten-free and come in Veggie Blend, Simply Salt, Poppy & Sesame, and Sea Salt & Pepper options. The brand rollout will be supported by three TV spots, digital advertising, in-store sampling, shopper marketing programs and consumer activations in select cities.