Google at the Pump

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Google at the Pump

GREENSBORO, N.C. -- Consumers can now display maps, find local listings, and print driving directions and money-saving coupons from Gilbarco's Encore dispensers with color screens and the Applause media
system. The live Internet connection means all information is in real time. The Gilbarco Applause media system is the first content management system that uses Google's world-class open content infrastructure to deliver valuable information at the pump, according
to the company.

"Getting directions at the pump is safer than using Internet-enabled devices from the driver's seat and far more reliable than just asking a stranger," said Kirsten Paust, vice president of global retail systems at Gilbarco Veeder-Root. "We believe consumers will prefer
convenience stores that deliver useful information and ultimate convenience. Retailers who use these tools will make themselves more valuable to consumers and gain the competitive edge."

Consumers can view maps on the pump's screen and locate their desired destinations. They can also search Google's local business listings by category (restaurant, hospital, gift shop, etc.) to find the nearest choices. Once a destination is selected, consumers can also print the driving directions at the pump. Easy-to-read instructions are printed on the receipt printer, according to the company.

Applause is an extension of Gilbarco's existing SMART Merchandising System for providing promotions, advertisements and coupons at the fuel dispenser. Current users of the SMART Merchandising system will
be able to migrate to the enhanced functionality available from Applause media system, the company stated.