Goose Creek Takes Control of Fuel Pricing Strategy

SALISBURY, Md. — Goose Creek Food Stores is partnering with PriceAdvantage to gain centralized control of the fuel pricing strategy at its 17 locations on the Delmarva Peninsula, which includes southern Delaware and the eastern shores of Maryland and Virginia.

Goose Creek sought a solution that would give its headquarters full control over fuel pricing strategy and reduce manual processes, delays and errors, according to the announcement.

PriceAdvantage, a fuel price management software company and division of Skyline Products Inc., allows the chain to gather and analyze competitive fuel pricing data; gain immediate access to real-time volumes and margins; establish site-specific business rules to help automate price changes; and create robust performance reports and analytics.

"The days of using spreadsheets to manage a retail fuel business are coming to an end and Goose Creek management recognizes that," said Chip Stadjuhar, president and CEO of Skyline Products. "To be competitive, fuel marketers need instant access to real-time data in order to assess volumes, margins, competitor pricing and replacement costs. We are proud that Goose Creek has selected us as their partner, and we are excited to watch them excel."

PriceAdvantage's pre-built, verified integrations with Gilbarco Passport and VeriFone Sapphire systems helped integrate the software with Goose Creek's multiple point-of-sale systems, the supplier said.

"We are very happy, and the system is working extremely well," stated Greg Stutzman, vice president of retail for Goose Creek. "We are very impressed with PriceAdvantage software and its responsive, professional team."

Cato Gas & Oil Inc. owns and operates Goose Creek Food Stores under the motto, "Where the Customer Drives Our Business."